![]() The BCG matrix can be a useful tool for startups because it can help them identify which companies are most likely to succeed. ![]() They may not have much potential and are not likely to generate much cash. They may have potential, but they also may not be able to achieve sustainable growth.Ĭompanies with low market share and low growth rate are considered to be "dogs." These companies are typically small and struggling. They generate a lot of cash, which they can use to pay dividends to shareholders or reinvest in the business.Ĭompanies with low market share but high growth rate are considered to be "question marks." These companies are typically small and new. They generate a lot of cash, which they can use to invest in new products and markets.Ĭompanies with high market share but low growth rate are considered to be "cash cows." These companies are typically mature and have little room to grow. The matrix is based on two factors: the company's market share and the growth rate of the market.Ĭompanies with high market share and high growth rate are considered to be "stars." These companies are typically well-established and have strong competitive advantages. The BCG matrix is a strategic tool that can be used to assess startups and determine which ones are most likely to succeed. The BCG Matrix What it is and How to Use it Use the BCG Matrix When Assessing Startups 1.
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